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    <post_id>3</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[The robot fell for the pricing trick. Your customers still want to see your face.]]></post_title>
    <post_content_short><![CDATA[An AI agent fell for the same pricing trick humans fall for. Here's what that means for service businesses, and why I think trust still beats clean data.]]></post_content_short>
    <post_icon>https://www.sheppardcreative.com.au/media/website_posts/3/heiko-hotz-opening-slide-something-digital-cover.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.sheppardcreative.com.au/blog/robot-fell-for-the-pricing-trick/</post_content_url>
    <post_date>2026-08-28 05:47:00</post_date>
  </posts>
  <posts>
    <post_id>2</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[You can rank number one and still be invisible]]></post_title>
    <post_content_short><![CDATA[Ranking well doesn't guarantee anyone sees you. Here's what's changed in search, how to check if AI tools are citing your site, and what makes a page worth quoting.]]></post_content_short>
    <post_icon>https://www.sheppardcreative.com.au/media/website_posts/2/ChatGPT-Image-Aug-26-2026-03_36_02-PM.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.sheppardcreative.com.au/blog/rank-number-one-still-invisible/</post_content_url>
    <post_date>2026-08-27 23:00:00</post_date>
  </posts>
  <posts>
    <post_id>1</post_id>
    <post_category_id>1</post_category_id>
    <post_title><![CDATA[AI built your website. That doesn't mean it works.]]></post_title>
    <post_content_short><![CDATA[Two months, a few weekends and an AI site builder later, the enquiries still aren't coming. Here's what's usually missing - and the
checklist to run before you decide whether to scrap your site or just fix the missing half.]]></post_content_short>
    <post_icon>https://www.sheppardcreative.com.au/media/website_posts/1/media/images/ai-website-looks-finished-still-no-enquiries.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.sheppardcreative.com.au/blog/ai-built-your-website-that-doesnt-mean-it-works/</post_content_url>
    <post_date>2026-08-27 07:57:24</post_date>
  </posts>
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