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Know exactly what's working on your website, and what's costing you enquiries.

A plain English website audit for service businesses. Covers technical health, SEO foundations and user experience, with a prioritised list of what to fix first.

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Sound familiar?

Most businesses have a feeling something's off with their website, they just don't know what.

"I don't know if my website's actually working."

It looks fine, but you've got no idea whether it's actually bringing in enquiries or quietly losing them.

"It hasn't been touched in years."

Built for a different version of the business, and nobody's checked whether it still holds up.

"Something feels broken, but I can't tell what."

Forms that might not be working, pages that load slow, or SEO basics that were never set up properly.

What's included

A proper look at your site, reviewed by a person and explained in plain English.

Technical health check

Site speed, mobile performance, broken links and security, checked properly rather than glossed over.

SEO foundations

Titles, headings, metadata and structure reviewed against what actually helps you get found.

User experience review

How easy the site is to navigate, and where visitors are likely dropping off before they enquire.

Forms and tracking

Contact forms and analytics checked to confirm enquiries are actually being captured.

Content and messaging

Whether the copy clearly explains what you do and why someone should choose you.

Competitor comparison

A look at how your site stacks up against the businesses you're actually competing with.

Prioritised fix list

Everything ranked by what will make the biggest difference first, not just a long list of issues.

Plain English report

No jargon, just a clear rundown you can act on yourself or hand to whoever builds your fixes.

The Sheppard Creative difference

We don't just run a scan and send you a score. We tell you what it actually means and what to do about it.

Typical website audit

The automated scan approach
  • A generic report generated by a tool, barely reviewed by a person
  • Technical jargon with no explanation of what it actually means
  • A long list of issues with no sense of what matters most
  • No context for your industry or actual customers
  • Delivered with a hard sell to buy the fixes from them
  • One size fits all, regardless of your business

Sheppard Creative

The plain English approach
  • Reviewed properly by a person, not just a scanning tool
  • Explained in plain English, so you actually understand it
  • Prioritised by what will make the biggest difference first
  • Looked at with your industry and customers in mind
  • No obligation to use us for the fixes afterwards
  • Built around your business, not a generic template

That is the difference between a score out of 100 and knowing what to fix first.

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Frequently asked questions