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Case Study WEBSITE + ADS + PRINT

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Website, Meta ads and brand collateral for EWJ Electrical

EWJ Electrical is a veteran owned electrician in Albion, Brisbane, trading since April 2026. We refreshed their website, are building suburb pages across Brisbane's inner north, designed their letterbox and print collateral, and run their Meta ads.

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Client

EWJ Electrical

Industry

Electrical

Location

Albion, Brisbane inner north

What we did

Website refresh, suburb pages, Meta ads, letterbox and print collateral

Platform

WordPress

Started

2026

EWJ Electrical website on a laptop, a Sheppard Creative project
EWJ Electrical EV charger installation page

A new business that needed enquiries now

Ethan and Jimmy started EWJ Electrical in April 2026 with over ten years of experience on the tools, and a clear idea of what they didn't want: another electrician website that looks like every other one. They wanted it calm, modern and easy to use, closer to an app than a brochure.

As a new business they also didn't have years of Google reviews or rankings to lean on. They needed the phone ringing while the longer term work of getting found in search took hold.

What we did

A refreshed website

A clean site in their blue, black and gold, built around the services they want to grow first: smoke alarm compliance and EV charger installs, then switchboards, lighting and repairs. Every call button was tested so a tap on a phone actually rings them.

Suburb pages across the inner north

One service areas page was showing up for suburbs EWJ doesn't cover and ranking properly for none. We are replacing it with individual suburb pages across Brisbane's inner north, starting with Wooloowin, each written for that suburb.

Meta ads with a real number attached

Two Facebook and Instagram campaigns since July 2026, one for EV charger installs and one for smoke alarm compliance. Every lead is followed through to whether it became a job and what it was worth.

Letterbox and print collateral

A referral card, a postcard and an envelope with handwritten-style wording on the front, introducing EWJ to the local community with a "hey, we're new here" offer. All written and designed to match the website and ads, so the brand looks the same everywhere.

Real photos, not stock

Photos and video from a shoot with the team in August 2026 now run across the website and ads, in place of stock images.

Where it's at now

The website, suburb pages, print collateral and ads now look and sound like one business. EWJ has been booked out, is visible right across its local area, and the website is bringing in plenty of traffic and phone calls, with the site now ranking in Google.

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