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Not sure if your website's working for you? Let's talk it through - coffee locally or a call, no time limit.
Dwell Building Services does independent building inspections across the Gold Coast, Tweed Coast and Byron Bay. We refreshed the branding, images and design of their Squarespace website in March 2026, rewrote the service pages for Google and AI search, and built the Home Buyers Hub, their online course for home buyers, run on Teachable and connected into the Squarespace site. New clients now tell Dwell they found them through ChatGPT and Gemini.
Client
Dwell Building Services
Industry
Building inspections
Location
Gold Coast, Tweed Coast and Byron Bay
What we did
Branding, images and design refresh, service page rewrite, SEO and AI search setup, Home Buyers Hub course platform
Platform
Squarespace and Teachable
Launched
March 2026
Dwell has two jobs for its website. The local inspection business needs to explain each type of report clearly and win bookings from buyers and builders on the Gold Coast and Northern Rivers. The Home Buyers Hub needs to sell an online course to home buyers anywhere in Australia, without confusing the local clients.
The website itself was in good shape. It had solid Squarespace bones, so it didn't need a rebuild. It needed a refresh: updated branding, better images, a cleaner design, and service pages rewritten so both people and search engines could understand them.
We kept the Squarespace structure that was already working and refreshed what visitors see: updated branding, new images and a cleaner design.
Pre-purchase building and pest, stage, handover, defect and dilapidation reports, and expert witness work, each rewritten to answer the questions buyers ask before they book.
An online course and membership for home buyers, with pricing tiers and member pages built into the Squarespace site and the course itself run on Teachable.
A landing page for a free building inspection walkthrough video, with tracking installed, a newsletter opt-in and a short question about where each person is at, so Dwell knows who is buying and when.
Clear service pages, direct answers and consistent business details give Google, ChatGPT and Gemini something solid to read and recommend.
A calculator on the website lets customers work out the cost of their inspection themselves, so they get in touch already knowing the price.
Since the refresh, new clients have been naming ChatGPT and Gemini in the website form when asked where they found Dwell. That is people asking an AI tool for a building inspector and being pointed straight to them.
The free video campaign on Facebook and Instagram brought in more than 100 leads in its first three weeks.