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Australian Boardwalk and Deck Restorations (ABDR) is a family owned deck and boardwalk business with more than 30 years of experience across South East Queensland. We refreshed their website and built an instant estimate calculator, so homeowners can measure their deck, see a price straight away, and send ABDR a lead with the job details already filled in.
Client
Australian Boardwalk and Deck Restorations (ABDR)
Industry
Deck and boardwalk restoration
Location
South East Queensland
What we did
Website refresh, instant estimate calculator, lead capture
Platform
WordPress
Launched
August 2025
Almost every deck enquiry starts the same way: how much will this cost? Without a rough number, homeowners either put it off or ring around for quotes, and every one of those conversations starts from scratch.
Collin wanted to stop the tyre kickers, so he wasn't spending his days driving around quoting jobs that were never going to go ahead.
Clear pages for deck sanding and resurfacing, deck restoration, repairs and maintenance, boardwalk construction and extensions, and ModWood composite work, backed by more than 30 years of experience.
Homeowners measure their deck, multiply length by width to get square metres, choose what needs doing, and see an estimate straight away, excluding GST. A 10% discount on sanding jobs over 100 square metres is built in.
To see their estimate, people enter their name, phone, email, postcode and any notes. Every estimate lands in a lead log with the deck size, the service and the price shown, so ABDR can call back already knowing the job.
Homeowners get a real number before they pick up the phone, and every enquiry reaches ABDR with the deck size, the service and the estimate already attached.
Since the calculator went live, the number of quotes that go nowhere has dropped by around 30%.
The result
30%
fewer quotes that go nowhere, since the instant quote calculator went live